Through the new paid partnership tool, creators can now tag brand partners directly in their content to showcase their sponsored relationship.When creators share ideas about brands, people get inspired to act on them, and that makes an impact. And now, brands can scale that content to over 400 million monthly doers and makers on Pinterest. People who saw Idea ads were 59% more likely to recall that brand (Source: Pinterest brand lift study, using campaigns that generated lift, global, Q4 2021-Q1 2022). Idea ads don’t just inspire, they also help brands to stand out on Pinterest.
Through video and image content, Idea ads offer advertisers a creative canvas to share all of the inspiration and information needed to turn inspiration into realization. Shoppers can visit the brand’s website, get step-by-step breakdowns, view ingredients lists and materials, and so much more. Idea ads are an immersive, multi-page format designed for advertisers to showcase ideas in action. Immersive, fullscreen storytelling that delivers results These new formats and tools are now available in over 30 countries around the world. In addition, we are also launching the new paid partnership tool for creators, which allows them to easily tag their brand partners in their content.
Today, we are sharing new ways for brands to creatively inspire their audiences with compelling new ad formats that bring ideas to life: Idea ads and Idea ads with paid partnership. People come to Pinterest with a unique mindset - they are ready to try, do and buy -which is why great ads are both expected and welcomed on the platform.
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