Usually, it’s an image, graphic, or video.
59% of the world uses social media for an average of two and a half hours daily.
People often use search engines for online queries, but they’re also on social media for long periods.
Paid advertising on Pinterest can be a great way to get your brand in front of more people. Most of the time, they seek inspiration from people and brands.Īccelerate Pinterest analytics with Improvado’s dashboard Book a call The Basics of Pinterest Ads Analytics What should you take away from that? Well, Pinterest users aren’t always passive scrollers (as is more common on other social media apps). Research into Pinterest’s general audience insights shows that 83% of weekly users made a purchase based on the content they saw from brands on the platform. This might be a significant advantage for your brand. People use Pinterest to get inspired for a new project, to shop for their next purchase, and to curate and save content for personal consumption later. Unlike Instagram, Twitter, Facebook, or TikTok, it’s much less focused on “social” interactions and more concentrated on the user experience. Marketing on Pinterest is different from most social platforms. Whatever your chosen visual medium, Pinterest ads can place your product or service in front of new audiences. That might mean custom infographics, digital designs, photography, or videos. Since Pinterest is entirely visual, the ads are, too. Like many other social media platforms, Pinterest allows you to run paid ad campaigns. This article offers an overview of Pinterest analytics and explains how you can visualize your Pinterest metrics in a cohesive and easily digestible way. When it comes to paid advertising, knowing how your campaigns are performing can help you optimize them for lower CPA and tweak messaging to attract more leads. If your brand decides to take the leap and advertise on Pinterest, you’ll need a Pinterest ads dashboard. Shopping and link-clicking are common occurrences on the platform, and many people use the app specifically to get inspiration for purchases. Pinterest has over 450 million monthly active users, and 45% of its US user base has a household income of over $100K. One platform many businesses have overlooked in recent years is Pinterest, a visually engaging platform bursting with potential. Should you have an advertising strategy for LinkedIn? Is TikTok strictly for brands targeting Gen Z, or has it gone mainstream? Is Twitter still relevant in the wake of all the recent company changes? With so many social media platforms for marketers to choose from in 2023, it can be easy to feel overwhelmed.
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